This project involved creating a complete brand experience for a fictional food vendor within "AniMall," an immersive, animal-themed entertainment destination. The concept, "The Anteatery," is a whimsical food stand that serves unique, insect-based street food. The goal was to develop a full brand pitch, including a unique name, a memorable logo, and key touchpoints like a mall poster and stationery, all designed to attract adventurous foodies and curious families with a fun, sustainable, and unforgettable culinary experience.