Bloom & Branch
This project explores how packaging design can be used to strategically communicate different levels of product value. For the fictional skincare company "Bloom & Branch," I was tasked with creating two distinct label designs for the same hand cream product: one to position it as a "budget" item, and the other as a "premium" offering.
The Challenge
The core challenge was to use only the label's design—its shape, typography, and layout—to influence consumer perception and justify two different price points for the same core product.
The primary goals were to:
Develop two unique label designs under a single brand, "Bloom & Branch."
Create a "budget" version that communicated value and accessibility.
Create a "premium" version that communicated luxury and quality.
Design custom dielines from scratch based on real-world product measurements.
Reflection
This project demonstrates a strong understanding of how design directly influences brand strategy and consumer perception. It showcases not only the technical skill of creating custom dielines from scratch but also the ability to use visual language to target different market segments effectively.