Luna City Lunatics
This project is a complete brand identity and campaign launch for the Luna City Lunatics, a fictional expansion team in the "National Astronaut Pro Soccer League." Tasked with creating a team from outside of Earth, this concept brings professional soccer to the Moon and showcases a full range of sports branding skills, from logo design to apparel and promotional materials.
The Challenge
The assignment was to invent a non-terrestrial soccer team and build its brand identity from the ground up, making it feel authentic enough to compete in a professional league.
The primary goals were to:
Design a compelling and professional team logo.
Develop two unique and realistic jersey kits (Home and Away).
Create promotional graphics to announce the team's first game day.
Ensure all assets felt true to modern sports marketing aesthetics.
The Process
The process began with research into real-world soccer club branding to understand the conventions of logo design and jersey patterns. The identity for the "Lunatics" was then built around their home turf—the Moon—with a futuristic and energetic feel.
The team logo was designed as a modern take on a classic sports crest, featuring a soccer ball eclipsing the Moon. The jersey kits were then developed to be visually exciting and distinct, using a cosmic blue wave pattern for the Home kit and a vibrant, radioactive lime green for the Away kit to give the team a powerful presence on the field.
Reflection
This project was an exciting challenge in world-building and creative branding. It provided an opportunity to explore the entire process of creating a sports franchise identity, from the conceptual logo design to the practical application on apparel and in marketing materials, resulting in a fun, energetic, and believable brand.