TCAT Dickson Marketing Collateral
I executed a comprehensive suite of marketing and promotional collateral for TCAT Dickson, designed to drive student recruitment across both digital and traditional channels. This body of work spanned multi-platform digital ad campaign resizes, printed trifold brochures, and targeted pocket cards created to showcase specific institutional offerings, including healthcare pathways and new evening programs in Electrical and Plumbing Construction Technology.
The Challenge
The core focus was building a versatile collection of campaign assets that communicated key program details clearly while keeping the campus brand identity unified across vastly different formats. Designing for both small-scale digital placements and tangible print pieces required constant balancing of visual hierarchy, copy density, and image scaling. Each deliverable—whether a quick-read digital ad, a pocket-sized reference card, or a detailed trifold brochure—had to feel like a natural extension of the same overarching recruitment effort.
I adapted and scaled core promotional designs into tailored aspect ratios for a wide variety of print publications and digital ad specs, optimizing typography, contrast, and call-to-action placement for maximum visibility across mediums. I was able to create specialized print collateral considering the layout and production of trifold brochures that presented complex program curricula and enrollment steps in an approachable, easy-to-read format.
Reflection
Managing a broad suite of deliverables for a single institution underscored the value of modular design systems. By creating flexible grid structures and consistent typography styles up front, I was able to rapidly translate campaign concepts into a variety of print and digital formats without losing brand fidelity. This work reinforced my approach to scalable design—ensuring that whether a prospective student encounters a small web banner or picks up a physical brochure, the message remains clear, engaging, and polished.