TCCTE Event Materials
This project involved inventing a brand for a fictional supplement that provides a temporary superpower: the ability to fly. Under the brand "Zephyr Patches," the goal was to design the packaging for two different retail versions of the "Glide" transdermal patch: a single-dose packet and a 24-count bulk box.
The Challenge
The core of this project was a technical challenge: to create complex, multi-panel dielines from scratch by reverse-engineering a real-world prototype.
The primary goals were to:
Invent a believable brand for a superpower supplement.
Design a single-dose packet suitable for an impulse buy.
Design a 24-count bulk box for regular users.
Ensure both packages felt like part of a cohesive and trustworthy product family.
The Process
The process began by creating the brand concept: "Zephyr Patches," with the product name "Glide." The visual identity uses soft blues, whites, and clean wing iconography to evoke a sense of sky, air, and flight, while maintaining a clean, medical aesthetic to build consumer trust.
To create the packaging, I physically deconstructed a standard tuck-end box, carefully measuring each panel and flap to build an accurate, production-ready dieline from scratch in Adobe Illustrator. This hands-on, technical approach was then applied to the single-dose packet, ensuring both designs were structurally sound.
Reflection
This project was a deep dive into the technical side of packaging design. It demonstrates the ability to handle complex structural challenges, from reverse-engineering physical objects to creating production-ready, multi-panel dielines from scratch, proving a foundational understanding of how packaging is constructed in the real world.